The Kite Runner By F. Scott Fitzgerald example Essay Example For Students

The Kite Runner By F. Scott Fitzgerald example Essay The life we are given influences what we do, but it is up to us to decide our future.Innocence can mean purity, virginity, naivety, or lack of knowledge. These different definitions are diverse, but four characters in The Kite Runner embody one or more of these definitions of innocence: Amir, Assef, Hassan, and Sohrab. The life we are given influences what we do, but is up to us to decide our future. In The Kite Runner, we can easily identify the protagonist and the antagonist. Amir, the protagonist, grows to fit the hero archetype when he learns to be selfless and saves Sohrab. Initially, Amir is an innocent boy who acts according to the life he was given. He is privileged and a Pashtun, and his actions reflect these qualities. Amir grows and learns how to be independant and how to be someone who can be depended upon. Amir starts his quest of redemption when he returns to Afghanistan. He wants â€Å"to be good again† (2). We will write a custom essay on The Kite Runner By F. Scott Fitzgerald example specifically for you for only $16.38 $13.9/page Order now On his quest, Amir faces many challenges that could easily force a man to give up. He has a life in America which could be destroyed because of the dangers of Afghanistan. Memories of his past sins keep coming back during his quest, but ultimately, he becomes the hero and goes on this perilous journey, knowing he may not be able to finish the quest. His new found courage also fits Amir into the warrior archetype. He had to sacrifice his safety to fight for Sohrab’s freedom and redeem himself. As the hero of the story, Amir is a figure that readers have a strong bond with. They rally for him or criticize his actions, but in the end they want him to succeed. Maybe a bit too long. Good ideas though and Memories of his past may be repetitive create a sentence before jumping into assef to create smooth transition. .eone who he could trust and put his faith in. He trusts Amir enough to ask him: â€Å"Will God put me in hell for what I did to that man?† (318). This shows that he is still innocent despite all he has been through. Very quickly, however, whatever innocence he had left was again robbed. Amir promised Sohrab he would not put Sohrab in an orphanage again, but later tells Sohrab that he may have to stay at an orphanage. The one person Sohrab thought he could count on betrayed him, and he just could not take it anymore. (yes but explain how explain perspective) It is devastating that a child could be harmed and abused so badly to a point where they would turn to suicide as their only option to release them from their suffering. Although Amir tried to rescue Sohrab from suffering, he happened to be the final straw. (bit more commentary and smoother transitions and you got it)

Free Essays on Solid Waste

As defined in Environmental Science â€Å"solid waste is any discarded material that is not a liquid or gas. Products have changed over the years from being reusable to being disposable which has caused a great increase in solid waste. In fact, since the 1960’s each person in America has almost doubled their output of solid waste. There are two kinds of solid waste. One kind is wastes that are made of biodegradable materials, and the other is materials not made of biodegradable materials. â€Å"A biodegradable material is a material that can be broken down by living things into simpler chemicals that can be consumed by living things (Environmental Science).† Synthetic materials, or materials created in a laboratory, are nonbiodegradable. Plastics are a common synthetic material. Plastics are made up of mostly carbon and hydrogen, but these elements are put together differently than how they are found in nature. Microorganisms have ways to break down things in nature, but not man made things. Plastics may last for hundreds of years before they are able to start the process of being broken down. 75% of our waste comes from mining wastes, 12% comes from agricultural wastes, 9% comes from industries, and 4% comes from municipal wastes. Municipal waste is trash that people and businesses produce. 40% of our municipal waste is paper or cardboard, 18% is yard wastes, 8% are plastics, 7% is glass, 1% is aluminum, and other materials make up 19%. Even though municipal waste accounts for only 4% of all the waste produced it still is consists of about 180 million tons a year. The amount of municipal waste is increasing at a very fast amount. Most of our trash, 80%, is sent to landfills, which are places where garbage is dumped and covered with a layer of dirt or plastic each day. These are a lot better than the open dumps that they used to have. Open dumps produce horrible smells and were infested with rats ... Free Essays on Solid Waste Free Essays on Solid Waste As defined in Environmental Science â€Å"solid waste is any discarded material that is not a liquid or gas. Products have changed over the years from being reusable to being disposable which has caused a great increase in solid waste. In fact, since the 1960’s each person in America has almost doubled their output of solid waste. There are two kinds of solid waste. One kind is wastes that are made of biodegradable materials, and the other is materials not made of biodegradable materials. â€Å"A biodegradable material is a material that can be broken down by living things into simpler chemicals that can be consumed by living things (Environmental Science).† Synthetic materials, or materials created in a laboratory, are nonbiodegradable. Plastics are a common synthetic material. Plastics are made up of mostly carbon and hydrogen, but these elements are put together differently than how they are found in nature. Microorganisms have ways to break down things in nature, but not man made things. Plastics may last for hundreds of years before they are able to start the process of being broken down. 75% of our waste comes from mining wastes, 12% comes from agricultural wastes, 9% comes from industries, and 4% comes from municipal wastes. Municipal waste is trash that people and businesses produce. 40% of our municipal waste is paper or cardboard, 18% is yard wastes, 8% are plastics, 7% is glass, 1% is aluminum, and other materials make up 19%. Even though municipal waste accounts for only 4% of all the waste produced it still is consists of about 180 million tons a year. The amount of municipal waste is increasing at a very fast amount. Most of our trash, 80%, is sent to landfills, which are places where garbage is dumped and covered with a layer of dirt or plastic each day. These are a lot better than the open dumps that they used to have. Open dumps produce horrible smells and were infested with rats ...

Silvio Berlusconi Research Paper Example | Topics and Well Written Essays - 1250 words

Silvio Berlusconi - Research Paper Example These are the personal scandals, but he was also convicted in Italian courts of more serious scandals – tax fraud and wiretapping violations. Yet, Berlusconi managed to always retain power, even after losing power, by regaining it through media manipulation. He virtually owns the media in Italy, so he was able to make the Italian people believe that in his story, the way that he would spin it. Meanwhile, he has tarnished his critics with allegations against them. The media manipulation is apparently still afoot, as Berlusconi, as recently as the February 2013 elections, came within 1% of the popular vote for Prime Minister. This essay will examine Berlusconi’s rise to power, his scandals, and why he still is a popular figure, even after all he has been accused of. Discussion Silvio Berlusconi is one of the most corrupt men to ever assume the mantle of Prime Minister, in Italy or any other place in the world. His origins were humble, however. According to the BBC News (2 013), Berlusconi began his business career selling vacuums and singing on a cruise ship. He graduated from law school in 1961, and, ten years later, he launched a local cable-television outfit, called Telemilano, which grew into Mediaset, which is one of Italy’s biggest media empires. ... not last long, for he lost the 1996 election, amid a collapse of his government, seven months into his term, because, in part, Berlusconi was indicted for tax fraud in a Milan court. He came back into power in 2001, before being defeated again in 2006, then returning to office in 2008 under the People of Freedom party (Profile: Silvio Berlusconi). Berlusconi came to power in 1994 by assuring the Italians that he represented a different kind of leader from what they were accustomed to, according to Donadio & Povoledo (2011). He stated that Italy did not have freedom and was too ruled by the past, in their economics and their social issues. The old political parties, before Berlusconi came to power, were the Christian Democratic Party and the Communist Party, and Berlusconi represented something different than what these two parties were offering. Berlusconi was offering himself as a leader, and his qualifications, according to Donadio & Povoledo (2011) was his immense wealth. He was r e-elected in 2001 because he was able to deliver, to every doorstep, a magazine-sized volume, titled â€Å"An Italian Story† regarding his life. This print offering showcased Berlusconi as a self-made businessman, a family man and a ladies’ man, while showing his love for soccer (Donadio & Povoledo, 2011). Donadio & Povoledo (2011) argue that Berlusconi was popular because he was seen as the sort that the Italian man would admire and want to emulate – somebody who was charismatic, sexually powerful and wealthy. Donadio & Povoledo (2011) state that Berlusconi was able to come to power, and keep power, for another reason – he controlled the media. Because he controlled the media, he controlled how he was portrayed to the people. He began with a broadcasting company, Mediaset, which

Movies Assignment Example | Topics and Well Written Essays - 250 words - 1

Movies - Assignment Example The words further make the intention of the marketer controversial as they, one way of the other, promote and highlight supremacy and reign of White over the Black (Stuart, 2006). After watching this advertisement, the general perception I drew about the Whites was somewhat grand and physically powerful while the image of Blacks went down to slavery that was ever associated with them. Although it is an advertisement of gaming consoles, the idea about the racial differences remain an important part of this billboard advertisement making it questionable and unacceptable for many viewers. In my opinion, the advertisement is disrespectful to one race and provides a hidden meaning of superiority of Whites over the Blacks that remain discriminatory in its true essence. If someone was to learn about racial dynamics in the U.S. purely through this ad, he/she might think of blacks as socially lower class and disrespected people and Whites as dominant and powerful who may control

Art, Self, and Society Essay Example | Topics and Well Written Essays - 500 words

Art, Self, and Society - Essay Example The essay "Art, Self, and Society" discovers the wrapped Reichstag by Christo and Jean-Claude. Despite many challenges and rigorous process that someone has to go through in life, there is always a glimmer of hope and success at the end. The artists went through very tormenting moments, sacrifice and patience so that they could have the permission of the parliament to wrap Reichstag. Therefore, every endeavor that one undertakes should be driven by the end rather than the means. Arguably, the wrapped Reichstag also sends a message that in life nothing is impossible. Even the bigger structural constructions, which are more than the size of Reichstag, could be completed when adequate resources are properly used. Therefore, no matter how big something might appear, still there is a possibility of doing it to completion. This can as well be seen among the people who came to see the Reichstag structure that amazed many of them due to its big size and structural composition. Moreover, the Reichstag is a symbol of democracy to the people of the society. The convening of the old parliament building leaves a sign that the past dictatorship acts were outdated, thus autocratic laws were no longer passed. Indeed, the artwork at the moment identified with several people who had fallen victims of the oppressive dictatorship rules. The wrapping of Reichstag becomes very symbolic since it is a clear sign that the dark ages of oppressive rules are over, and this marks the new beginning of political dispensation.

Dialog GSM: An Analysis

Dialog GSM: An Analysis Market Planning Changing Market Demand 1 Executive Summery Dialog GSM is a Leading telecommunication vendor in Sri Lanka Catering a customer base of 6 Million subscribers , with regard to the recent change in environment there has been a significance increase in demand for telecommunication need , Identifying environment change in time Dialog GSM wishes to have short term marketing plan evaluation report to cater the current situation, The following report will initially address a 2 years short term marketing plan which initially highlights on a short term marketing plan based on the current environmental situation analysis, following marketing plan will identify the approaches strategies recommendation to achieve the organizational goal A critical evaluation report is also prepared to company the success of the marketing plan. Evaluation report will highlight on how Dialog GSM will adopt to the role of marketing and marketing planning in responding to a change in the external marketing environment further evaluation report address on justifying the process of undertaking the marketing audit, and identifies the issues of information gathering and analysis associated in preparing the short tem marketing plan how an appropriate strategy which can be developed to overcome the current situation , utilizing segmentation-targeting-positioning strategy finally identify potential that may be encountered in implementing the marketing plan present operational proposals for addressing the potential issues 2 Rational of Assignment The rational of the assignment highlights significance increase in the level of demand for the Mobile telecommunication Sector in Sri Lanka, Since the Sri Lankan war has ended in the northern eastern region of Sri Lanka in May 2009, The need for telecommunication need has increased targeting a additional customer base of 3.5 4.5 Million and above which could bring more revenue market share to Dialog GSM (Sunday Observer, August 2009) The emergence of wireless-enabled computing devices are empowered by ubiquitous, low-cost wireless data mobile connections; In other words, we have a growing need for on-the-go communication supplemented by the rollout of 3G (third generation) cellular services and widespread Wi-Fi hotspots. This is motivating telecommunication providers, expand the market share and in such small market the post war situation has lead to tremendous opportunity among telecommunication vendors The Above diagram shows the opportunity in the market which is very much positive indicating the growth in telecommunication sector The following report will highlight on a 2 years short term marketing plan on how Dialog GSM can cope up to the significance rising demand since high competition is also expected to capture the same opportunity how Dialog GSM would have to plan in terms of Product positioning, segmentation marketing strategy to overcome such competition 3 Situation Analysis Current post war situation is created a tremendous opportunity to exploit new market, in analyzing the market environment; market economy is improving gradually as shown in the Macro Micro analysis (see appendix, Internal Environmental Analysis, PESTLE Analysis (Porters five forces Analysis) As Sri Lankan economy is moving towards a recovering phase the probability and chances of an individual owning a mobile connection is high , as per the SWOT analysis its identified in about 20 million population in Sri Lanka, so far 10 million connection being sold which indicates the potential of the growing market Today all mobile providers have huge potential in exploiting the market, where fierce competition is looked forward. One of the South Asian mobile operator, Airtel and Mobitel have shown interest to open their local offices and base stations in the northern region after the post war situation In terms of Sri Lankan mobile industry, end customers look forward for a low cost affordability package and when comparing different vendors value added features plays a vital role in decision making process which is identified in Macro Analysis. Innovative technologies help brand to lead the market and generate revenue, for example, the innovation and the launch of 3.5G services was firstly introduced by Dialog GSM and this has created a huge value for the brand and the mobile broadband technology in Sri Lanka. According to the present market situation identified, Dialog GSM needs to act fast and need to be innovative to be a leader in Sri Lankan mobile telecommunication sector, the following Marketing plan will address how Dialog GSM should improve revenue growth while improving market share. 3.1 Key Opportunities Threat Identified from current situation According to the current market analysis, the key opportunities and threats found through the internal external marketing audit done (see appendix, Internal Environmental Analysis, PESTLE Analysis ) Porters Five forces Analysis), based on this information Dialog GSM could plan for a Synergistic plan to satisfy the increasing demand for Mobile telecommunication in Sri Lanka ,Based on this information Dialog GSM could plan for a Synergistic plan to satisfy the increasing demand for Mobile telecommunication in Sri Lanka SWOT analysis is a tool that marketers use to assess an organizations strength, weakness, opportunities, and threats. Strength and weakness are internal factors that are directly controllable by marketers. Opportunities and threats are external factors that are uncontrollable (Pride et al, 2006). Key Opportunities Key Threats Opportunity to increase additional customer base of 4.5 Million subscribers from the post-war region Opportunity for major market development strategy Be a firs telecommunication provider to establish a strong island wide network distribution channel Opportunity to cater more CSR projects for the post war region to build good personal relationship. †¢ Competitors also aiming the same post-war region to capture market share †¢ Environmental changes in the political, social and economical conditions and the laws and regulations (Eg: TRC-SL regulations) actions will have impact on moving further 4 Corporate Objective Marketing objectives should possess certain characteristics (Pride et al, 2006): * Firstly, a marketing objective should be expressed in clear, simple terms so that marketing personnel understand exactly what they must achieve. * Secondly, it should written so that it can be measurable and * Thirdly, it should specify a time frame to accomplish The below from 2008 annual report explains the marketing objectives of Dialog GSM for the next 2 years. (Dialog GSM Annual Report, June 2008) 5 Segmentation There are a number of reasons why organizations undertake segmentation (Doyle, 1994): * To meet consumer needs more precisely * To Increase profits * To gain segment leadership * To retain customers * To Focus marketing communication 6 Targeting Targeting is all about which market segment(s) a business decides to priorities for its sales and marketing effort (Dibb, Simkin, Pride Ferrel, 2001) Targeting the right product to the right segment using the right marketing mix is important; Dialog GSM needs to implement differential targeting strategy for the segment of customers identified as above to cater the post war region, each product based segments have mentioned above has different characters from each other, identifying the correct audience and implementing the appropriate marketing mix strategy is important 7 Positioning Kotler (1998) defines positioning is a act of designing an offer so that it occupies a distinct and valued places in the mind of the target customer Dialog GSM should be able to retain and position the brand a leader by providing the best quality of customer service and the up to date innovative technical infrastructure to cater its customers base island wide, still Dialog GSM needs to maintain its customer service quality to be perceived among the current and potential customer to be a market leader 8 Dialog GSM Strategy Audit 8.1 Dialog GSM Value Chain Analysis 8.1.1 Support Activities Infrastructure Dialog GSM success to become a market leader in a short time frame is its infrastructure which the organization has created to support the each element of the value chain Human Resource Management Dialog GSM has a dedicated human resource management team to fulfill the gap of the human resource needs full fill the skill gaps of the staff to position them self as a market leader In current scenario resource will be mostly need for new product development customer care Technology Development Internal technology development is important to sustain the market position in terms of developing next generation of communication tools Investment in research development in technology will emphasis more towards the future growth Procurement Supply chain management is important part to support the ongoing business model, the following systems in place is important for Dialog GSM to sustain market leadership in the Telco sector * Procurement system * Inventory System * Logistics 8.1.2 Primary Activities Inbound Logistics Inbound logistic is important for routine based operational activities, Proper co-ordination management of logistics will help the staff and the functional departments to achieve the objectives Operational This will be the improvements inbound logistics from the suppliers Out Bond Logistics Out bound logistics will be better in terms of partnership with 3rd party vendors Marketing Sale This would be the support of 4Ps communicational activities , Dialog GSM has a dedicated sales marketing team to full fill this function within the organization , sales team is divided to target the B2B B2C target customers , while marketing team full fills the marketing activities to achieve the marketing objectives Service This would be one of the vital aspects of supporting the customers; Dialog GSM has initiated 247 customer hot line to support the customers, apart from this Dialog GSM has also created an online support system as well (Dialog GSM Customer Service Standards, June 2009) 8.2 Competitive Analysis Michel Porter (1985) defined a competitive advantage grid is based upon three generic strategies that enable an organization to closely identify the varies competitive position options open to them, The strategies are categorized as: * Cost leadership strategy * Differentiation strategy * Focus (or Segmentation) strategy A focus (Segmentation) strategy is determined to be narrow in scope whilst cost leadership and differentiation are relatively broad in scope. The following diagram demonstrates the three strategies in this context. As a market leader in a highly competitive market Dialog GSM focus to be a cost leader in terms of reducing operational cost to which could add value to develop new differential strategies to counter the current concentrated market , such as invest more money to 1. Research and development 2. Geographical expansion of the business to post war region 3. To open new outlets in newly identified market Also Dialog GSM should have a differential strategy to highlight its unique competency it the mobile telecommunication market against the growing competitors 8.3 Product Portfolio Analysis There are a number of portfolio models that are used to identify the current position of business units or products. This position will be the result of the organizations current resources and can be seen as a symptom of the competencies and assets of the organization. They reflect the organizations current performance and identify strengths on which the marketing strategy can be built, or weaknesses that the Strategy is required to overcome. 9 Marketing Strategy Dialog GSM is looking to exploit the growing new and increasing mobile telephony in the post war region with a repositioned and re priced product using various Marketing mix strategy of Product reposition and promotional strategy Customers and Corporate customers will be targeted will be targeted as with additional emphasis on new partnership which will differentiate Dialog GSM from its competitors Customers will continue to receive customized support and personal packages, but the focus of the future business will move towards aggressively to newly identified segments and geographical markets Gap analysis is a tool used by marketing managers to decide on strategies and tactics. This is done by asking two main questions, where are we now? And where do we want to be? The difference between the two is the GAP. Source www.marketingteacher.com Improve existing operation Since the gap shows of LKR 30 Million, it is important to look into strategies to close the gap, initially Dialog should emphasize on developing appropriate Marketing mix strategy to over come the revised forecast Moving forward Dialog GSM look into key strategies for growth, new product development to close the overall gap 9.1 Marketing Strategy for Growth Ansoffs Growth Matrix (1957) is a tool used to assist organization in the generation of strategy alternatives. It suggests that an organization will grow depending upon whether it markets new or existing products in new or existing market ANSOFF MARTIX Product Existing Product New Product Market Existing Market Market Penetration -(High) Aim * Increase usage among existing subscribers Focus * Promote existing product to existing customers Issue * Competitors also currently following penetration strategy due to the market saturation Product Development (High) Aim * Increase usage among existing subscribers Focus * Innovation development of new products and technology such as 3.5G , MMS , Mobile broad band which could bring more revenue * Also improvise on value added service like news alerts ,via sums Issue * Level of investment will be high , its advisable New Market Market Development (High) Aim * Expand Dialog GSM presence into new market to increase market share Focus * Promote existing product to new market * Identify key segments in new market  · Appoint new resellers in the identified potential geographical region Issue * Selected market should be highly analyzed before entering , new markets structure , logistics availability , economic condition has to be analyzed well Diversification (Low) Aim * Build a new strategy to enter new market with new products for growth Focus * Focus new markets like neighbor country Maldives to ender with new products like corporate internet solution Issue * High risk and high investment needed to move into a new product and market Recommendation Its recommended that Dialog GSM should apply Product development Market development as a strategy for growth profitability while market penetration can be used to retain market share, Diversification strategy will be a high risk to enter without proper study of a new market and it requires huge investment to develop new products 10 Marketing Mix Strategy Product * Since most of the post-war regional customers are† Tamil†, we need to do product customization in terms of their flexible language such as product broacher, customer support ,branch outlet branding * Dialog GSM needs to position their value added services to retain and differentiate from competitors, Customer service will also be a vital value added product where a customer will be evaluating against the competitor service * Formation of a product development team is important to produce new products for newly identified segments Price * Since post war region is yet to be developed in a high scale, price should be at a affordable cost * As long as new products like mobile broadband doesnt concur competition price skimming strategy could be applied Place * Formation of new distribution channel is important , since the product demand has increased reforming a new full fletched distribution system is important Opening of new business outlets Partnership with retail outlets to provide services Appoint Regional distributors to stock and sell products of Dialog Reinforce relationship with channel partners Promotion * Implementing a integrated communication mix is important for the success of Dialog GSM achieving its marketing objective * Promotional activities at outlets such as merchandising * Sales Promotion can be used in the penetration strategy , while Advertising of ATL BTL can be used to create high awareness in the new market identified * Direct Marketing can be identified to target new segment (Ex: Send a direct mailer to corporate executives on mobile broadband technology) People * Staff is the key strength of Dialog, Focusing on delivering high customer service is important * Promoting a culture of service within the firm is important Process * Dialog GSM Process system is important in delivering a quality service , systems like CRM is important in day to day customer transaction * Customer service systems (CSS), SAP ERP are the back bone of IT process infrastructure within Dialog Physical Evidence * Physical evidence has to be given more priority , since Dialog GSM is planning to expand its presence in Sri Lanka , Branding of stores , Branch offices and retail stores * Also Dialog GSM needs to ensure the image portrayed by the organization should in consistent for the new product development Evaluation control for a business plan is important to rectify make corrective action, Dialog GSM could make use of Key performance indicators (KPIs) and evaluate the achievements against the KPIs set initially, this would give a clear view of the overall achievement the marketing plan 11.1 Implementation Project Plan Task 2010 2011 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Identify key messages Operational plan for promotion activities Analyze and set up new branch office in newly identified market Launch of new products (Mobile broadband) Mass Advertising campaign to create awareness in the new market Mass awareness for Corporate sector New staff recruitment for Marketing implementation Training for new existing staff on the new marketing plan implementation Implementation of Marketing Activities Evaluation Control 12 Budget A budget is effectively a financial plan for action, for a identified period of time. It is essential that the budget to be allocated in line to the corporate marketing objectives of the organization According to Drummond, Ensor Ashford in their book (Strategic marketing (2003), budgeting highlights 2 key points Which is that budgeting is about resource allocation and secondly budgeting is a political process, hence the need for negotiation and bargaining to secure the resources to achieve the proposed marketing plan An appropriate budgeting using objective and task method is prepared to cater the need for the short term marketing plan (Refer appendix Budgeting) 13 Evaluation Control 13.1 Key Performer indicators for Dialog GSM Performance Evaluation * Revenue through sales * Number of Promotion which includes (Street promotion, outlet promotion, customer bonanza) * Number of new outlets merchandised * Numbers of new connections sold incentives claimed * Number of Public Relation Campaign * Number of CSR Campaign 14 Recommendation Conclusion 14.1 Recommendations for Improving the Planning Process and Development of Marketing Plans * Analysis Context of the 7-S Model -The McKinsey 7-S Framework can be useful to analyze the organization context and to highlight areas that are not in alignment within Dialog GSM, especially ones that historically it has overlooked. * Planning -The Extended Marketing Mix Alignment to the planning process by introducing the extended marketing mix when developing marketing strategy. Historically used in service organizations, application of the extended mix, or 7Ps, has now been recognized as having beneficial results for organizations of every kind. By introducing ‘People, ‘Physical Evidence and ‘Process into its strategic marketing planning process, Dialog GSM can introduce a framework for changing how soft issues are dealt with within the organization. * Planning Internal Marketing Dialog GSM should plan a program of internal marketing based on the soft 7-S components and formulated through the extended marketing mix. This will address the communication needs as highlighted in 3.5. At Dialog GSM this could mean: * People customer focused training for all employees and not just those who speak to customers; introduce regular staff appraisals; etc * Physical Evidence makeover Reception area; plants/pictures in the staff room * Process -Design and implement proper customer service procedures; set-up focus groups to enable and encourage employee feedback  · Planning and Implementation A Holistic Approach (Word count for Marketing Plan 2,562) Evaluation Report 15 Role of Marketing marketing planning in responding to a change in the external environment Dialog as a organization needs to understand that the marketing environment is dynamic which will constantly change and quick adaptation to such changes is important to succeed in business position Dialog GSM as a leader in the market ,Here with I have highlighted role of marketing planning process on how dialog GSM can respond to such market changes . Marketing planning in responding to a change in the external environment Marketing Planning process In context of changing environment to Dialog GSM Situation Analysis Conduct a Marketing Audit to identify the opportunities threat, identify a response profile which to response to Current situation is an opportunity to enter new market which will help Dialog GSM to get more revenue build the subscriber base , to cater such opportunity Dialog GSM needs to make a aggressive response profile how it will target the new market customers and what kin of strategies the could build towards the significance demand Objective Objectives are based on the assessment on the environment change , are they achievable to the given change Based on the opportunities identified , Dialog GSM needs to have a set of SMART objectives to achieve the strategic goal to the identified environment change Such objectives could be * To increase of 3-4 Million potential subscribers * Opening of new outlets * Increase awareness for Dialog GSM products Strategy Changing environment will influence the strategic options to take Based on the objectives set , Dialog GSM needs to identify strategic options of achieving the corporate objective Such strategy could be to * Opening of new outlets in new market shut down non profitable outlets Target At this stage where Dialog GSM plans for action plan of achieving to the identified objective Tactical Implementation Environment will impact on the way the marketing plan is put into practice Dialog GSM needs to plan for an operational plan for the implementation progress , as environment changes are dynamic need for an contingency plan is also vital Control Evaluation Progress review will also dictate the environment change Evaluation of a marketing plan is important for Dialog GSM to evaluate the achievement against the objectives set initially , Evaluation will help to redefine future plans and give alternative corrections McDonald Drummond (2005-2008) also goes on to say that organization needs a strategic marketing plan in order to adapt to changing business environment. Organization must continue to adopt develop if they to be successful in the market Marketing plan should provide systematic framework with which to analyze the market place supply a well defined way to perusing strategic goals, McDonald also goes onto says the marketing planning is necessary because of * Increasing turbulence, competency, complexity competitiveness * Speed of technical changes * Need to sustain competitive advantage * Need for non marketing functions to get support * Need for subordinates to get resources, gain commitment Drummond summarizes for the reasons for planning as follows * Adopting the change * Resource allocation * Consistency * Integration * Communication * Control 16 Process of undertaking the marketing audit identified issues of information gathering and analysis Marketing auditis identified as an essential part of an efficient marketing planning process. It is a very important process that is not only carried out at the begging but also at regular intervals during the actual marketing planning process. Amarketing audithas a lot of influence upon the marketing planning process through the various external and internal factors. (Failan Salem 2009) illustrated process undertaking a marketing audit is showed in the following diagram Dialog GSM annually appoints a market research auditor from AC Neilson on once a year basis in order to conduct the Marketing Audit for the external internal Markets of the telecommunication industry. Through the market research key opportunities threats impacting on the Dialog GSM will be identified to make strategic actions Marketing Audit will help Dialog GSM determine how well the marketing initiatives are working, as well as to identify the most urgent marketing challenges: * From a historical perspective, what has and has not worked? * From a current perspective, what is and is not going well? * From a future perspective, what changes are needed so that your marketing and promotional efforts are going in the right As a next step detailed information is gathered prior to analyzing the Micro Macro level audit. During the marketing audit the auditor interviews asks various questions from groups such as * Dialog GSM Customers * Dialog GSM Staff * Media * Retailers * Other Stake holders Key Questions are asked from the above groups by the auditor in the following fields. * Accomplishments: What have Dialog GSM done well in the past? * Disappointments: What did not happen as planned? * Critical Actions: To improve results what needs to be done the same/differently next year? For each question above, consider the following: 1. Markets * What changes are happening in the environment which could have an impact on the Sales? 2. Customers * How does Dialog Marketing performance compare to competitors? * What kind of products featues customers wants that will help differentiate our company from others? 3. Competitors * Who are Dialog GSM major competitors in the market what are their strengths and weaknesses? 4. Environment * What are the changes happening from a variety of perspectives, such as Politics, Socio-cultural, demographics, technology? 5. Marketing systems * Are we achieving short- and long- marketing objectives? * What training or support is needed to Dialog staff? * Does everyone understand the marketing goals and various activities within the organization? * What changes should be made to improve the results from our marketing and/or PR agencies? 6. Review of marketing activities * What are our main products and how well is marketing supporting them? * What are our main marketing activities? * How effective are we in implementing our marketing activities? 7. Distribution * Compared to competitors, how are our prices? * How well are we supporting our distributors? * Distributers commitment towards Dialog GSM? 8. Sales * How well are marketing and sales aligned on key initiatives? * What can be done so that marketing can best support the sales organization 9. Advertising * Does advertising support the marketing objective of the brand? * Are key messages getting across to the target audience? * Are the themes and visuals used effectively understood by customers potential customers? 10. Publicity * Is our PR program effective? * How well are Dialog GSM PR initiatives helping our Marketing objective? 11. Promotions * Are our promotions well conceived, well implemented and effective? * Are we responding to our customers needs in a language they understand? 12. Online * Does our website also reflect the branding of the company and products? * What key initiatives are needed to develop online business? The information collected by interviews questions asked from various segments is then analyzed for PESTEL analysis, Porters 5 Forces analysis , SWOT Analysis It is also important that AC Neilson

How are the young David and Cassie presented as victims in the novels E

How are the young David and Cassie presented as victims in the novels 'David Copperfield' and 'Roll of Thunder Hear My Cry' 'Roll of Thunder Hear My Cry' is a story about an African American girl growing up in a racist community in Mississippi during the 1930's. It shows her family as they struggle to survive in the racist community, try to keep their land and survive on the little money they get because of the fall in cotton prices due to the economic depression. David Copperfield on the other hand is about a boy growing up in a mid-Victorian world. With his family dieing around him, nowhere to live and people constantly taking advantage of him, David also has a hard time growing up. In Roll of thunder we see the whole story through the eyes of Cassie and how life is for her. Whilst in David Copperfield the story is told by David so we only see how he thought it happened. In this essay I am going to compare the way in which these two young people are treated as victims and whether their characters influence people to treat them inadequately. At home David has memories of a happy childhood, until his mother Clara remarries to a man called Mr Murdstone who victimised him. In the early days of David's existence he describes his life as being picture perfect. 'my mother and I and Peggoty-for Peggoty is quite our companion my mother reads to Peggoty and me there is nothing half as green as that grass' David loved his childhood he remembers everything to be idealistic which reminds us that the story is from David's point of view and may not be exactly how it was really. We can tell that he cherishes the time when it was only he Clara and Peggoty because of the emotive language used by the author. When Mr Mu... ...d into her, tackling her with such force that we both fell over' 'and she apologised for herself and her father' Cassie devised a foul proof plan to 'stitch' Lillian Jean up. She then bribed her into not telling anyone. Although her family are constantly victimised she knows that they shouldn't be treated in that way and so won't put up with it. David and Cassie are both treated as victims throughout their childhoods. I think on one hand David is treated like a victim because he doesn't know how he should be treated and doesn't stick up for himself and on the other Cassie is treated like a victim because she knows how she should be treated and speaks out about it. While David apologises for what he has done -usually nothing- Cassie plots her revenge. I think both stories show realistic points of view of two people struggling to survive their childhoods.

Explain How the Solow Growth Model Would Analyse the Effects of a Fall in the Household Saving Ratio

In this essay, I will focus on two important aspects. The first is to give a brief historical outline of the Solow growth model. The second thread runs express how the outline on the Solow growth model might explain the effect of a fall in the household savings ratio. My essay will be guided by the diagram provided on which I have to make specific references and to think through as well as explain the various steps of the Solow growth model and what this would mean for economic growth. Without dismissing earlier attempts, the foundations upon which modern economic growth theory rests on the foundations put by US economist Robert Solow (1924-) in the 1950s and 1960s. The Solow growth model is very neoclassic in that it focuses primarily on the supply side. The Solow model seems to implicitly assume that, as long as the supply of goods increases, economic growth can be attained. In this way it is apparently different from Keynesian models of which focus is on the demand side of the economy such as inflation and unemployment. One of the major central reason by Solow to come up with the Solow model came from the desire to know what happens in the long run to an economy in which capital accumulation is taking place. In pursuit of an answer to this question Solow came up with a degree of mathematical and analytical work. Solow pursued a model of an economy in which one has a single good that can be consumed or invested, and he says the total output in the economy Y to the total labour supply L and the stock of physical capital K. When Solow talked of physical capital he meant things like machinery, buildings, equipment, things used by labour to make products. The aggregate measurement of output is symbolised by (Y), labour (L) and capital (K). This means that Y,L and K are variables describing the whole economy. The Solow growth model tells us that in the long term, the development of a closed economy will remain at a steady state, where there is no more growth. In figure 2, the economy has settled down in point E. Here, the fraction of an average worker output that is being saved, equals the average required investment to account for the depreciation and decay. This being achieved with k1 amount of capital per worker, the economy produces an output of y1 per worker, the economy produces an output of y1 per worker. A sudden fall in the household saving ratio to s*< s leads to negative net investments F minus E: workers only save a fraction s* of still the same y1, and therefore there is not enough being saved in the economy to be able to finance the decay of the capital stock at k1. As the level k1 cannot be retained by the average worker which is (negative net investments), the output per worker y has to start to decrease. In a dynamic process, the economy will move along the curve y=f(k), that means the amount of output per worker y will decrease, until it settles at a new steady state, where the net invstements equal zero. This being achieved at point E*, the resulting capital intensity is k*, with which an output of y* can be produced with y* being smaller than y1. In other words, a fall in the household ratio leads to a decrease of the amount of capital stock, a closed economy is able to to retain in the long term. The decay in the existing capital stock cannot anymore be completely replaced by investments, as there is not enough money being saved in the economy due to the fall in the household saving ratio. These resulting negative net investments will force the economy to decrease its output to the level y*. Only here, the amount being saved in the economy can again replace the complete decaying capital stock, which means the economy settles at a new long term equilibrium, a new steady state. The fall in the household saving ratio has therefore reduced the productivity of the average worker in the economy. PART B How far do models of corporation and bargaining alter our understanding of the potential for corporation between states. In this essay, I will focus myself on two models of cooperation and bargaining. The first model is called realism and its thrust is to say that the international political systems as a whole is anarchic in so far as there is no world government but what exists are multiple competing sovereigns. In terms of cooperation and bargaining between states realism poses real challenges to interdependence and specialisation. The second model is called liberalism and like realism it begins by acknowledging that the system is of course anarchic but it goes a bit further to argue that the interests that states seek to pursue in conditions of anarchy are shaped very much by the nature of the society, domestic, and transnational over which they seek to rule and particularly liberals stress the role of dominant powerful groups within society in shaping the nature of the national interests and this is clearly illustrated in a story about the development of India`s national interest in chapter 6. The fundamental difference between the two models is that liberalism says it is not just anarchy plus the distribution of power, it`s anarchy, and the distribution of power plus interdependence. The prospects for cooperation between states under conditions of both anarchy and interdependence bring to fore three aspects of the game. The first, the game is positive-sum when states are concerned purely with their absolute gains but the chance for bargaining and cooperation to mutual advantage are real and if the positive-sum is changed negatively it results in zero-sum games in which neither will be prepared to move from the original position hence blocking cooperation. The third is when states care about both their absolute gains and their relative positions giving us an indeterminate outcome and it very much depends on how the nations weigh the one against the other. In answering the question topic therefore, I am diving into a web of complexity. The realists`philosophical thrust claims that in an anarchic system, what then differentiates states are rather their capabilities as compared to their functions. In short it is the power of states, not their common purposes (survival), that differentiates one international political system from another (Bromley, 2004 p113) In the Realist mode therefore, the state will seek to avoid as necessary as possible forms of interdependence that create vulnerability in relation to issues of security, so they will avoid all forms of subordination with relation to other states in terms of power, since the superior power of some may also threaten the security of the weak. An example in our world today could be United States with the killing of Osama Bin Laden, where the US Navy SEALS are accused of transgression and trespassing into Pakistan without sovereign rights. In just some few words one could say that the international political systems between and among states according to realists comprise an anarchy of similar, competing political authorities in which each strives to maintain or improve its relative power base. Mexico epitomises this concept in the 1910 revolution and the subsequent creation of the PRI in 1929 which fostered a strong nationalistic ideology geared toward maintaining the independence of the country from foreign economic and political influences. Having outlined in short the essence of realist philosophy, there is need therefore, to ask what implications does this realist thinking have on cooperation and bargaining between states? The realist thinking has very essential implications in the fact that cooperation between states have to be severely limited even with big organisations like WTO because what should be avoided at all costs are dependencies. Even if there are benefits that accrue from cooperation with another state, you simply cannot depend on another country since this can create vulnerabilities lets say in cases of diplomatic fallout or cases of war. Another recent example is the treacherous diplomatic fallout between United Kingdom and Malawi with consequences on bilateral relations and especially the impact it will have on a largely dependent country Malawi. That limits considerably the scope for cooperation. According to Huysmans the other element that restrict cooperation between states, or even regional blocks in this case, sometimes like the European Union, â€Å"they are not calculating primarily their benefits from cooperation in terms of what they would gain in comparison to their major competitors, because what matters is not how much richer I become as a state, what matters is how much richer I become as a state compared to you, because then I`m more powerful, can translate to military power, economic power and so on† (Huysmans, Audio CD, 2010) In short state actors have to guarantee their own self-preservation, that is to say individuals in a state of nature or states in an anarchic international system will not willingly cooperate if the result is an increase in vulnerabilities and/ or decrease in relative power. Paul Hirst, a sociologist and political theorist served a blow to to realists`arguments by going against the view that sovereign control of territory is forged purely internally by arguing that states need to interact in the anarchic realm of international politics with other states. The achievement of sovereignty therefore, is at least partly the product of agreements between states in the form of recognition of each others`sovereign rights (Bromley 2004, p120) In this case therefore one dependents on the other. This then is the best chance to bring into play liberalism which argues that what we need to look at is the way in which the different national interests of states, that are shaped by the societies over which they rule, are configured together when put together at an international system. What we have are states all interacting with one another, all chasing national interests, as defined by their dominant groups, and those interests configure in different ways sometimes states interests are conflictual, sometimes cooperative and at some points mutually beneficial. Trade liberalisation is an example where arguably, the interests of states that are mutually engaging in trade liberalisation are not in conflict. They can both benefit from trade. States may come to view their position in relation to the others in a much more absolute terms and as a consequence of that, with full understanding of the fact that the structure of international system is interdependent as well as anarchic, enduring cooperation is at least a possibility. The states according to Bromley face an environment of what is called â€Å"strategic inter-dependence† to mean the strategies that one can champion are conditioned by their anticipation of the strategies that others will pursue (Bromley CD 2010). Unlike, the realists, the assumption is that when states`interests interact internationally, it is not always the case that states will focus on their position or be worried about dependence, and the argument pursued is that security is only one value among others, that security will be balanced alongside other considerations like economic welfare, promotion of cultural values, or whatever. In this regard Mexico is a perfect example, in so far as Mexico joined NAFTA, not worrying so much about its position vis-a-vis its dominant neighbour, the United States but increasingly focusing on the absolute gains that Mexico might make through those policies. Chapter 9, says states sometimes interact in positive-sum ways, meaning when they interact they both gain from cooperation and bargaining, sometimes they interact in ways that are zero-sum; if I gain you lose or otherwise it is negative-sum in which both sides lose. The realists model that Jef outlines seems to advocate or assume that all cooperation because they are relative ains, are zero-sum; if I gain you lose but according to liberal thinking there are situations when it is a win-win situation (Bromley CD 2010) The Liberal model also argues that there are many situations where mutual dependence does not imply vulnerability vis-a-vis security or even worry about their relative position vis-a-vis other states and an example could be that as a country, we can come to define our national interest in terms, not of how we are progressing vis-a-vis another country but how we are coping vis-a-vis last year, focused only on our growth rate. The core claim of liberal model is that once you recognise the strategic nature of interdependence and once you recognise that the national interest is socially shaped by society and not just deriving from your position in the state system, then the possibilities of cooperation are far much greater. Concluding remarks draws three general conclusions, the game is positive-sum if states are geared solely with their absolute gains, there is chance for co-operative bargaining to mutual advantage. Anarchy is no danger to cooperation in this world. Secondly, if states evaluate their positions purely in relation to others, then all games even positive-sum ones are turned to zero-sum ones where neither will be prepared to move away from the original thereby blocking cooperation as was seen between the superpowers during the Cold War. Thirdly, when states care about their absolute gains and their relative positions, the outcome is indeterminate and depends on how they weigh the one against the other. If relative considerations do not weigh too heavily in their calculations, states may still find themselves in a positive-sum game.

The History of Abortions in Different Cultures Professor Ramos Blog

The History of Abortions in Different Cultures https://docs.google.com/presentation/d/1ZnhyW8JMTLRBnfGwB_sE8LBC_23O_4fabNv6UoK48qc/edit?usp=sharingh

Douglass essays

Douglass essays Slavery was perhaps one of the most appalling tragedies in the history of the United States of America. As explained in the Narrative of the Life of Frederick Douglass, each slave had a different experience with slavery, but they all had certain things in common and a couple of those things were a life of unthinkable acts of cruelty and the desire to become free. In Douglass Narrative, he explains his life as a slave and how he uses his education and extraordinary ability of speaking to influence the freedom of all slaves. In reading the Narrative of the life of Frederick Douglass, I like others, found myself to be deeply moved. The way in which Mr. Douglass walked me through his life as a slave gave me a better understanding of the struggle that African American slaves encountered. Douglass was born in Talbot County, Maryland, but he does not know the year, as most slaves are not allowed to know their ages. He points out that slave owners deliberately keep their slaves ignorant, and that this is a tactic whites us to gain power over slaves. This is the recurrent structure Douglass uses in his narrative. I find this to be interesting, and wonder why that is. How does not knowing the age of ones self keep them ignorant? I have no accurate knowledge of my age, never having seen any authentic record containing it. By far the larger part of the slaves know as little of their ages as horses know of theirs, and it is the wish of most masters within my knowledge to keep their slaves thus ignorant.(pg.19) However, based on an overheard comment from his master, Douglass guesses that he was born in or around 1818. Douglasss mother was Harriet Bailey, and they were separated soon after birth, a common practice among slave owners. Douglass assumes that this cust om is intended to break the natural bond of affection between mother and child. For what this separation is done, I do not know, unless it i...

Scientific and Ethical Complexities - Egg Donation Essay

Scientific and Ethical Complexities - Egg Donation - Essay Example any a negative review such as – â€Å"the most enduring ghost story of all time† and â€Å"a precursor to the existential thriller.† The novel which remains popular even today, unravels the story of a highly ambitious and proud scientist who craves to create a new life form and aspires to become like God. This story is of significant relevance which tells us how Dr. Frankenstein steeps himself into his scientific study and contemplates the creation of life. Mary brings out beautifully the struggle that Frankenstein faces to infuse life into something inanimate. She tells of how he worked ardently in his laboratory from morning to night and sometimes even into the next morning with just that sole goal in his mind to drive him on. He faced many difficulties and pitfalls in the various experiments he carried out and at one point he even wanted to give up and return to his family and friends, but then again it was this burning desire to create life and become like God that At the end of two years, he made great progress and won great appreciation and recognition in his University. The phenomenon that particularly attracted his attention was the human frame. According to him –â€Å"To examine the causes of life, we must first have recourse to death†. He examined and analyised every crevice of life to death and from death to life, until from the darkness broke out a wondrous light that at first blinded him in its simplicity and then exulted him to dizzying heights in the discovery he had made. He had achieved what he wanted to after all! He now had the uncanny power to bestow animation on the object which was once lifeless. He was now left with the job of making a frame work with the intricacy of all its muscles and fibers. It seemed almost impractical in its magnitude and complexity, but the rush of enthusiasm was like a hurricane within him that he could not stop. Frankenstein says –â€Å"A new species would bless me as its creator and source; many happy and

Identity Essay Example | Topics and Well Written Essays - 750 words

Identity - Essay Example For example a resolver in psychological terms consciously desires self growth, on a personal level such an individual acknowledges the importance of personal skills and greatly puts them to practice .Within a social context a resolver will be responsive to societies that provide an opportunity for self growth. According to Gergen Kenneth, a person’s identity can also include the relational self, pastiche personality and the strategic manipulator. In Social Anthropology, identity is used to refer to the idea of self hood which implies an individuals’ properties and individuality that makes such a person distich and unique from others. It is virtually difficult to have a clear definition of identity, its all depends on the field of study upon which one is relating to, however, there are some prominent people in the society whose roles and involvement is various fields easily spell out their identity. Such characters are Dr Manhattan whose real identity is John osterman, R orschach’s and Ozymandias identities in the vigilantism and as Nietzsche's Ubermench (Klock, 2002). All the three characters have featured in the Watchman besides the Comedian, the Nite Owl and the Silk Spectre. The main aim of selecting the characters was to present six radically opposing ways in perceiving the world in terms of morality. The Watchman is based on super hero properties acquired form Charlton Comics during the early 1980’s. Jon Osterman who was later referred to as Doctor /Manhattan, was changed not god like blue –skinned being after accidentally being disintegrated in an â€Å"intrinsic field Subtracot† Jon Osterman identity is the same as that of Dr. Manhattan is a number of ways. First of all, while still a normal human being, he involved himself in unusual things for instance, very few people would take dare become physicist due to its complexity. However Jon Oserman was intensively involved in the discovery which led to his transforma tion after being stuck in a chamber. As Dr. Manhattan, he continues to engage himself in unusual scenarios, for example even after being employed by the United States of America defense Ministry and infighting crime, he goes no with his physics research, his love for this subject leads him to b the inventor of the electric advanced vehicles. Both identities prove Dr Manhattan as a determined and very hardworking individual. However, there are some differences between the two personality identities and this has widely been influenced by the social surrounding. Previously he gains an indentify of a loving and caring man with ability of bringing his girlfriend along to the work station. On the other hand, Dr. Manhattan is view as a biter and emotionless super being; however his perception has been changed by exploitation by normal human beings. He claims that he is used a s a puppet and can even see all the strings attached to him â€Å"We're all puppets, Laurie. I'm just a puppet who can see the strings† (Gibbons, 2008), he knows that he has been turned into something lethal; he is excited that he knows the delight of not knowing. According to the Cote and Levin (2002) typology he can be regarded as a â€Å"searcher â€Å" with high sense of dissatisfaction ,quickly shows disdain for imperfection and mostly interacting with role